Email is like a secret weapon for creative business owners, a tool that can be wielded with precision to build a fanbase of loyal customers. Allow me to share with you five ways to harness its power:
Build an email list:
A fanbase is like a network of connections, and an email list is the foundation. By including sign-up forms on your website, social media platforms, and even on your products, you can cultivate a community of customers who are eager to hear from you.
Send out newsletters:
Newsletters are like love letters from your creative journey, keeping customers informed about new releases, upcoming events, and other exciting news. And like love letters, you can include exclusive content such as sneak peeks, behind-the-scenes information, and business tips to keep your customers engaged and excited.
Offer free content:
Entice customers to sign up for your email list by offering free content such as tutorials, webinars, and sample designs. This can be sent out as part of a newsletter or as a standalone email, but either way, it’s sure to leave your customers wanting more.
Connect with customers:
Email is like a personal message, and you can use it to connect with your customers on a deeper level. Use it to answer customer questions, provide feedback on your work and engage in conversations. This personal touch will help build a strong connection with your customers and turn them into fans.
Run contests and giveaways:
Contests and giveaways are like treasure hunts for your customers. Run them through email by asking customers to sign up for your email list or reply to an email. Prizes can include signed copies of your products, exclusive discounts or even a chance to meet you in person.
As outlined above, Email is a powerful tool for creative business owners to build a fanbase and enhance offerings to clients. Building an email list, sending out newsletters, offering free content, connecting with customers and running contests and giveaways are all effective ways to harness its power. By implementing these strategies, you can connect with your customers, keep them informed and engaged, and turn them into fans.