Here’s a big fear we all have when it comes to writing a book: What if no one buys it?
While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book and to get them talking and sharing the news with their friends.
Host a Rockin’ Launch Party
Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.
There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, blog tours, social outreach, book trailers and so much more.
Take the blog tour
Two to three months prior to your book release, have your assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs, and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.
Toot your OWN horn
You are your own best publicist; so don’t be afraid to shout it out from the rooftops, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.
Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal and can generate a lot of traffic for a very low cost.
Free Kindle Days
This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.
Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.