Author Landing Page Essentials

TL;DR

What is a landing page anyway??

Imagine, your website is your house and your goal is to not only create a flow that allows your guests to maneuver directly to the great room but to also take a look at all the side pieces that line your hallways and walls. Your landing page is just that, the very page your readers landing on most often. Your landing page is also where you have the opportunity to introduce yourself, your product or service. Even as an accomplished author, there are some people who are new to you and want to know what you are and what to expect. Your personality should shine right through beginning with your landing page. Your navigation, images, and content should be easy to understand leaving your visitors anxious for more. Leave your guests confused, your guests will pack up and move out. That’s never a good thing.

WPD Media Author's Landing Page Essentials

Your landing page essentials, listed from the top to bottom of your website.

Traditionally your landing page should include the following elements

    1. YOUR NAME/LOGO
      A simple text logo is a great option when you’re first starting out over time you may want to create a symbol or mark that lets readers know who you are instantly.
    2. NAVIGATION
      Don’t hide it and keep it specific and clear.
    3. SLIDER/HEADER IMAGE
      Photo of you, a book signing or a mockup of your book cover really sets the tone ane immediately builds authority.
    4. CATCHY SLOGAN
      This is a great opportunity to place the subtitle of your book along with a brief introduction of yourself. Limit to 30 words or less.
    5. A CRAFTY OPT-IN
      An invitation for your readers to join your email list which allows you to start building a relationship with them.
    6. AT LEAST 3 BLOG POSTS/BEST PRODUCTS/3 TOPICS TO FOCUS ON
      Tell your ideal reader what you have to offer. Showcase your three best blog posts, products, and services or list the topics you talk about on your website.
    7. BOAST ABOUT YOU
      This is where you brag about how the pen lets you in and you use it as your mighty sword. I guess we can say keyboard in this instance but shout your story. Tell the short version of your story.
    8. REVIEWS/TESTIMONIALS
      Share messages this will allow you to build authority and your readers are know you are here to stay.
    9. 2nd CRAFTY OPT-IN OPPORTUNITY
      Showcase your freebie and tell your visitors how joining your email list will make their lives better. Add an opt-in form directly on your homepage.
    10. FOOTER
      Provide links to your legal pages (terms & conditions, privacy policy, disclaimers, etc.) and add copyright text
Your Landing Page is Where You ShineClick To Tweet

You don’t want your guests to rush out of the door and on to the next so as an author is it of most importance that your landing page meets the minimum criteria of this list. Keep your content simple. Always provide links to blog posts and make sure your call to action links to your newest product/service/event. Keep your readers first.  Are you ready to have a custom website created? Visit the Author Branding page.  Let’s get started on your new website today!

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