Maximizing Your Online Presence: A Guide to Plan your website content as a Book Publisher

January 5, 2023
Pexels Tima Miroshnichenko 6322874

As a book publisher, having a professional and well-designed website is essential for promoting your books and authors, as well as for attracting new customers and partners. A book publisher’s website should have a range of pages that provide information about the publisher, its books, authors, and services. In this blog post, we’ll go over the different types of pages that you should consider including on your book publisher’s website.

Home page: The home page is the first thing that visitors will see when they land on your website, so it’s important to make a good impression. Your home page should feature a clear and compelling tagline that explains what your publisher does, as well as a navigation menu that helps visitors find their way around the site. You should also include links to your social media profiles and any other important resources, such as author blogs or newsletters.

About us page: This page should provide a brief overview of your publisher, including its history, mission, and values. You should also include information about your team and any awards or accolades that you’ve received.

Books page: This page should be the centerpiece of your website, as it’s where visitors will go to learn about your books and authors. You should include a list of your current and upcoming titles, with links to pages that provide more information about each book. You should also include author bios, photos, and links to their social media profiles.

[click_to_tweet tweet=”Your about us page is your 2nd most important page on your website. ” quote=”This page should provide your history, mission and vision statements and include information about your team” theme=”style2″]

Services page: Depending on the size of your publisher, you may offer a range of services to authors, such as editing, design, marketing, and distribution. This page should explain what services you offer, as well as the process for working with you. You should also include any relevant pricing information.

Events page: If your publisher attends book fairs, hosts author events, or participates in other industry events, you should include a page that provides information about these events. This page should include a list of upcoming events, as well as links to more information about each event.

Press page: This page should provide information about your publisher for journalists and other members of the media. You should include a list of press releases, as well as links to any articles or interviews that have been published about your publisher or its books.

Blog: A blog is a great way to keep your website updated with new content and to engage with your audience. You can use your blog to share news about your publisher, author events, book releases, and more.

Link In Bio: A “link in bio” page is the perfect way to guide prospective clients to your website.  If you are running any new client deals, want to market your new service, or even just have a great way to introduce yourself it’s a great way to have your visitors land in one place AND guide that traffic to your web presence.

Contact page: It’s important to provide visitors with a way to get in touch with you, whether they have a question, comment, or business inquiry. Your contact page should include your email address, phone number, and any other relevant contact information. You may also want to include a form that visitors can fill out to send you a message.

In addition to these main pages, you may also want to consider including pages that provide more detailed information about specific aspects of your business, such as your submission guidelines for authors, your distribution channels, or your corporate responsibility initiatives. Whatever pages you choose to include on your book publisher’s website, it’s important to ensure that they are well-organized, easy to navigate, and visually appealing. With a strong website in place, you’ll be well on your way to promoting your books and authors effectively online.

Let’s work together to creatively design your web presence.  This post was created to help you get ideas and put you in the right direction.  Visit our contact us page to get started.

WPD Media

WPD Media

Chanel is a self-taught web developer who later went on to get a degree in web design and marketing. Coding caught her attention in 1998 while initially navigating the web trying to make money as a SAHM. In 2004, a major discovery, Photoshop and its ability to be easily used to merge web and graphic design to craft beautiful websites. It is her goal that encompasses the company's slogan "Creatively Designing Your Web Presence" that allows her to continue to pursue her love of creating beauty for the web along with bringing visual branding to life.

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